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We honor those who stand against all odds and believe they can change the world for the better. Sales itself is our passion, mission & customer and we strive to show that value in everything we do

Helping Sales drive revenue smartly with predictability, assurance and no blind spots

Sales iconWe believe in using technology and data science to help salespeople excel in sales month over month. Our vision is to help every company do Sales brilliantly as a no-guesswork science, as much as Sales is an art form!

The RainmakerForce Story

Sales iconAs reps, we started a “sales lab” around 2005 to figure out the most effective ways to generate revenue, remove uncertainty from quota retirement and become the best trusted advisers for customers. The lab was the office cubicle, a safe space to think and experiment, when not in meetings. Over the course of a decade and while working at the world’s best companies, we learned how they succeeded and we put together a living/growing “methodology” (cheat-sheet) on achieving all those three objectives in the same 24 hours that everyone gets. Then, while working in Sales Operations and Execution, we saw the forest through the trees better. We learned from every opportunity or problem we faced and kept tweaking that methodology till it started working really well.

When any lingering doubts remained that it might not always work in every kind of customer situation, we talked to other sales professionals we respected– reps, managers, directors, executive leaders –about how they did it in their areas: failures, successes and their learnings. We also did industry research from top producers, trainers, consultants, and coaches to make sure our learnings were practical, realistic and proven.

Technology and Data Science in a Sales CRM

Sales iconBefore we packaged all those sales learnings into a software technology, we wanted to back it up with data, because “unless you show data, everything we say is an opinion.” So, we put it in play into small, medium and large companies and collected extensive amounts of data from millions of customer behavioral data points in real B2B sales. We then spent 2 years to build the data backbone & algorithms to automate and speed-up learning and then built the technology that would be available as a SaaS product.

Today, RainmakerForce is a Smart Sales CRM Technology, where Smart stands for Sales Transparency, Execution & Predictive Analytics, that runs on any CRM or standalone. We are proud to say that it is a comprehensive top-of-the-line enterprise product that is beautiful, compelling and easy to use!

Our Values

We honor those who stand against all odds and have the moxie to create success by changing the world for the better. That, in and of itself, is our core value and we strive to show it in everything we offer. We now have the privilege of selling Sales to salespeople and we take that really seriously.

In everything we do, we think big and love to solve big problems. We demonstrate that by figuring out smart & effective ways to make sales happen. If we weren’t salespeople ourselves, it would be difficult for us to respect where you come from and add true value to you. While you will see Sales Excellence in every interaction with us, we promise to keep learning and striving to earn your respect and trust.

What you can expect when you work with us

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Doing Sales right, doing Sales well

We are not afraid to challenge anything, nor do we fear success or failure. Our goal is to do whatever it takes and however long it takes to do Sales right and do it well. We learn from sales successes and failures alike and want to bring that honest say-it-like-it-is moxie to learn from you, support you and challenge you to keep pushing the boundaries.
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Sales learnings from the best sales machines and the toughest customer situations

Our products and services are a living and growing embodiment of what “big” companies have researched, tried, tested and could afford. Through technology and SaaS, we can make it possible in your company without breaking the bank or ignoring your timelines.
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Continuous innovation

The practice of Sales is always changing and we need to too. We challenge ourselves to make our own product features obsolete with every new innovation we make. This keeps us honest and always ahead in an industry that has tough competitors. It is also our way of leveling the playing field, getting you the biggest bang for your buck AND stacking the deck in your favor by giving you our edge.

Sales is never one-size-fits-all. So, we built RainmakerForce to accommodate any kind of sales – new logos, renewals and channel (indirect) – and to run on any CRM technology. And because we trust in data, we also ensure that our product delivers verifiable outcomes for you.

Join us to light-up your sales pipelines, eliminate guesswork and get 100 % transparency in every activity– opportunity management, pipeline management, forecasting, one-click CPQ, contracts and e-signature and even full CRM actions.

If you are the kind of person who likes full control and believes that Sales is the holy grail for your business, do not hesitate to call on us!

RainmakerForce In Action
Our success has been driven by our customers' passion for smart selling

Our Team

Meet the team working to make Smart Selling achievable for you.

RainmakerForce Team

Leadership Team

Mack Sundaram
Mack Sundaram


I love sales, learning it, doing it and practicing it every minute of every day. Prospecting drives me to come to work and makes me a better professional. Let’s make it rain together as a team!
Satoko Miller
Satoko Miller

VP, Product Innovation

I don’t care who gets credit, I just want to win! How about you? Hopelessly optimistic product scientist living in AI world to making it rain for sales. Let’s talk pipeline velocity, forecast and how not to leave money on the table as a team!
Leonard Lodish
Prof. Leonard Lodish

Board Advisor

Professor of Marketing and Samuel R Harrell Professor Emeritus in the Marketing Department of the Wharton School, the University of Pennsylvania. Prof. Lodish’s primary research and consulting areas are in entrepreneurial marketing, strategic and tactical marketing resource planning, marketing decision support systems, and sales force.
Brian Burns
Brian G Burns

Board Advisor

CEO of B2BRevenue, sales coach, top 10 iTunes podcaster, author of sales books. More than 20 years selling enterprise software (VP of Sales and Marketing at IBM), Brian helps sales leadership teams with his exhaustive study of hundreds of eight, seven and six-figure deals across several industries and geographies.
Phil Lurie
Phil Lurie

Board Advisor

VP of Sales Technology, Innovation Leader at SAP. For the past 35 years, Phil has held senior management positions spanning Sales, IT, Finance Marketing, and Operations, in both line and staff roles at PwC and Deloitte. He focuses on Cloud technology, HANA Big Data, analytics AI, Machine Learning IoT, enabled with mobile solutions.
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